Archive - Marketing For Geeks

January 2025

How Treford Built 44% Of Its User Base Through Partnerships

Oluwadotun Adefioye, Treford's Partnerships Manager, shares Treford's partnership framework and growth story.

Jan 30 •

and

Arakunrin Dotun

December 2024

An open letter + Product marketing quiz

I'm doing the mushy thing and writing a recap letter. But also, here's a fun quiz.

Dec 31, 2024 •

November 2024

September 2024

💡MFG #18: Discount Models, MLPs vs MVPs, and more.

When to use Buy One Get One Free vs Discount vs Free Gift and when to choose Minimum Lovable Products over Minimum Viable Products.

Sep 19, 2024 •

August 2024

🚚🥘How HeyFood grew from a small campus tool to 100k users in 5 cities

Courage Afemije, Head of Growth at HeyFood, shares HeyFood's growth story and mistakes made along the way.

Aug 7, 2024 •

and

Courage Afemije

June 2024

Value Proposition: Common Mistake + How To Differentiate From Competitors

Why your value prop probably isn't different from competitors (and how to fix that)

Jun 27, 2024 •

💡MFG #17: How To Differentiate From Competitors, The 30-Day Content Marketer Checklist, and more.

Why your value prop probably isn't different from competitors (and how to fix that), creating an objection-smasher page, and the 10-step checklist for…

Jun 26, 2024 •

8 Top Marketing Newsletters In Nigeria

Discover the best marketing newsletters in Nigeria, with top Nigerian marketers as authors, covering topics from product marketing to content marketing…

Jun 20, 2024 •

📈Inside Risevest's Growth Playbook That Took Them To 600k Users

Olamide Adurota, Growth Lead at Risevest, shares how Risevest builds user trust and manages experiments to move users along the funnel.

Jun 6, 2024 •

and

Olamide Adurota

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts