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Attlasian hates useless meetings❌
and 4 other great brand manifestos.
Nov 21
•
Lade Falobi
2
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Attlasian hates useless meetings❌
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💡MFG #19: Kano Model, Brand Manifesto, Demand Capture, and more.
How to use the Kano model in product marketing, why brand manifestos are great, and why you should capture demand.
Nov 14
•
Lade Falobi
11
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💡MFG #19: Kano Model, Brand Manifesto, Demand Capture, and more.
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September 2024
💡MFG #18: Discount Models, MLPs vs MVPs, and more.
When to use Buy One Get One Free vs Discount vs Free Gift and when to choose Minimum Lovable Products over Minimum Viable Products.
Sep 19
•
Lade Falobi
10
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💡MFG #18: Discount Models, MLPs vs MVPs, and more.
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August 2024
🚚🥘How HeyFood grew from a small campus tool to 100k users in 5 cities
Courage Afemije, Head of Growth at HeyFood, shares HeyFood's growth story and mistakes made along the way.
Aug 7
•
Lade Falobi
and
Courage Afemije
24
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🚚🥘How HeyFood grew from a small campus tool to 100k users in 5 cities
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June 2024
Value Proposition: Common Mistake + How To Differentiate From Competitors
Why your value prop probably isn't different from competitors (and how to fix that)
Jun 27
•
Lade Falobi
1
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Value Proposition: Common Mistake + How To Differentiate From Competitors
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💡MFG #17: How To Differentiate From Competitors, The 30-Day Content Marketer Checklist, and more.
Why your value prop probably isn't different from competitors (and how to fix that), creating an objection-smasher page, and the 10-step checklist for…
Jun 26
•
Lade Falobi
6
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💡MFG #17: How To Differentiate From Competitors, The 30-Day Content Marketer Checklist, and more.
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1
8 Top Marketing Newsletters Written By Nigerians: A Must-Read List for Nigerian Marketers
Discover the best marketing newsletters from Nigerian marketers, covering topics from product marketing to content marketing and growth marketing.
Jun 20
•
Lade Falobi
5
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8 Top Marketing Newsletters Written By Nigerians: A Must-Read List for Nigerian Marketers
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📈Inside Risevest's Growth Playbook That Took Them To 600k Users
Olamide Adurota, Growth Lead at Risevest, shares how Risevest builds user trust and manages experiments to move users along the funnel.
Jun 6
•
Lade Falobi
and
Olamide Adurota
21
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📈Inside Risevest's Growth Playbook That Took Them To 600k Users
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May 2024
💡MFG #16: The 7 Principles of Persuasion, B2B Personas, and more.
How to use the 7 principles of persuasion to improve conversion, the 3 types of B2B personas you need to create, and how to use compounding strategies…
May 2
•
Lade Falobi
12
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💡MFG #16: The 7 Principles of Persuasion, B2B Personas, and more.
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3
March 2024
📈How Piggyvest Achieved Over 40k App Downloads From Content
Daniel Orubo, Head of Content at Piggyvest, shares how his team built the Grown Ups comic series and the Piggyvest Savings Report
Mar 28
•
Lade Falobi
and
Daniel Orubo
22
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📈How Piggyvest Achieved Over 40k App Downloads From Content
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💡MFG #15: Decision Paralysis, The P4 Quadrant & Comparison Pages
When NOT to use comparison pages, how to avoid causing decision paralysis, and how to use the P4 Quadrant in planning product/feature launches.
Mar 5
•
Lade Falobi
5
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💡MFG #15: Decision Paralysis, The P4 Quadrant & Comparison Pages
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2
October 2023
MFG #14: Threads' Retention Problem, The Endowment Effect, and Pinterest Visual SEO
Why Threads is bleeding active users, how to use the endowment effect for activation & retention, and why you should consider Pinterest for visual SEO.
Oct 19, 2023
•
Lade Falobi
12
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MFG #14: Threads' Retention Problem, The Endowment Effect, and Pinterest Visual SEO
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