Why OPay and PalmPay don't have a branding problem, how to do influencer marketing effectively, and how to reduce product friction in email verification.
This is such an insightful piece. This whole Opay and Palmpay “branding issue” is lowkey rooted in classism. Their target audience doesn’t fit into people’s “ideal” expectations.
Highly insightful Lade and Don! I like how deep your analysis goes and the importance of prioritizing focus, branding and target audience. I’m glad I read this
Lemme be factual.
This is amazing, I read from beginning to the end.
Didn't even appear long.
Thanks to Adora for sharing on her status.
Thank you so much
This is such an insightful piece. This whole Opay and Palmpay “branding issue” is lowkey rooted in classism. Their target audience doesn’t fit into people’s “ideal” expectations.
Thanks Ayomide. I agree that a lot of it is heavily rooted in classism
This is amazing.
I relate to verification codes making the user journey difficult and long.
Thank you so much
Asides how educative this article is, this is beautifully written! 🙌🏿
Thank you
Loved reading this
Glad to hear it
Enjoyed every single bit of it
Glad to hear it!
Always giving out hot value! Love how detailed it is and how you put it in a very relatable way.
Thanks Gigii
Highly insightful Lade and Don! I like how deep your analysis goes and the importance of prioritizing focus, branding and target audience. I’m glad I read this
Thank you
I have just subscribed, it’s an eye opener, very detailed. Thank you.
Thanks for reading
Hey Lade, I will like to join the community. Great content btw.
This is great